A book without an owned platform
The Amazon listing alone offered limited room for the author’s story, audience building, and coordinated promotion.
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Author Marketing Case Study
Building an Author Platform That Increased Book Sales
60% Higher Amazon Sales With a Growing Owned Audience
MTS connected Ley Tate’s brand, Hawaiian Coffee website, email capture, purchase paths, and promotion. The platform contributed to 60% higher Amazon sales, more than 2,000 website visits, and 40% subscriber growth.
Before / Built / After
From a book listing to a connected author platform
Brand, website, and campaign paths
MTS built the author website, email signup, purchase paths, promotional assets, and Meta campaigns.
Sales and audience growth
Amazon sales rose 60%, the site drew 2,000+ visits, and the subscriber list grew 40%.
The starting point
The Challenge
Ley Tate needed a home for Hawaiian Coffee beyond its Amazon listing. Without an owned website or consistent brand, readers had fewer ways to learn about the book or stay connected.
The project called for a coordinated path from discovery to purchase, supported by email capture and campaign reporting.
Project Highlights
What MTS Changed
Author brand and positioning
Defined a cohesive visual direction and story for Ley Tate and Hawaiian Coffee.
Book-focused website
Built a clear home for the book, author, and related content.
Email signup
Created an owned channel for building the reader audience.
Purchase pathways
Connected visitors to the Amazon listing at decision points.
Promotional assets and Meta ads
Supported book discovery with coordinated creative and campaigns.
Performance reporting
Connected website and campaign activity to audience growth.
The result60%Increase in Amazon book sales 2,000+Website visits 40%Growth in the email subscriber list
More sales, more readers, a larger owned audience
The connected platform contributed to growth across discovery, sales, and subscriber reach.
See the project
View the Work
Explore the author site and the visual system built around Hawaiian Coffee.
Project services
Services Used
Client results vary. Results reflect this project’s scope, market, reporting period, and campaign conditions.
Client Perspective
In the Client’s Words
As an author, I wanted my website to be seamless and easy to connect with my readers. Kelley with Marketing and Tech Solutions made this process fun and she communicated well with me. Highly recommend using them for any type of website you need for your business! Thank you so much!
Your next step
Build a Stronger Platform Around Your Book
MTS helps authors connect their story, website, audience, and campaigns into a clearer path to purchase.
Discuss Your Book