Scattered listings, no owned destination
The new rental business had property listings but no consistent brand or direct-booking home.
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Hospitality Marketing Case Study
Launching a Hospitality Brand Built for Direct Bookings
More Than 5,000 Website Visits and Approximately 20% Visitor Growth
MTS brought the properties, guest experience, and promotion together in one direct-booking platform. The new site drew more than 5,000 visits and contributed to approximately 20% year-over-year visitor growth.
Before / Built / After
From scattered listings to a connected guest journey
A booking site and campaign system
MTS built an OwnerRez website, connected property inventory, and developed guest materials and Meta campaigns.
5,000+ visits and stronger reach
The direct-booking site drew more than 5,000 visits, alongside approximately 20% year-over-year visitor growth.
The starting point
The Challenge
Caulfield Rentals was launching with property listings, but no dedicated place for guests to discover the brand and book directly. The fragmented experience made it harder to present properties consistently.
The business also needed a coordinated way to promote stays, learn which offers drew interest, and build a repeatable guest journey.
Project Highlights
What MTS Changed
OwnerRez direct-booking site
Created a branded destination for property discovery and booking.
Connected property inventory
Linked the site to the company’s booking-platform listings.
Property messaging and visuals
Made each stay easier to understand and compare.
Guest and referral materials
Supported a more consistent experience before and after a booking inquiry.
Meta campaign creative
Promoted properties and seasonal offers with tailored visuals and video.
Campaign reporting
Tracked the properties, offers, and creative drawing attention.
The result5,000+Website visits to the new direct-booking site ~20%Year-over-year visitor growth Connected Journey
A stronger direct-booking presence and growing audience
The new platform gave guests a clearer route to the properties and gave the team better campaign insight.
Property discovery, guest messaging, and booking paths now work together in one branded experience.
See the project
View the Work
See how the direct-booking site presents the properties and supports the guest journey.
Project services
Services Used
Client results vary. Results reflect this project’s scope, market, reporting period, and campaign conditions.
Client Perspective
In the Client’s Words
MTS has been instrumental in shaping the Caulfield Rentals brand and strengthening our online presence. They helped us with everything from our logo and branded guest materials to our OwnerRez website and Meta advertising campaigns, all with the goal of driving more direct traffic and bookings.
Kelley and the MTS team did a great job helping us create a more professional, cohesive brand and stand out in the competitive St. Augustine vacation rental market.
Your next step
Build a Stronger Direct-Booking Foundation
MTS helps hospitality businesses connect their property experience, marketing, and booking journey.
Discuss Your Project