Unclear services, limited local reach
The old site gave homeowners too little proof of the work and brought in inquiries outside the preferred service area or project mix.
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Tile Contractor Website Case Study
Attracting Better-Fit Leads for a Local Tile Installer
Increasing Website Traffic and Leads by 35% While Attracting Better-Fit Local Projects
MTS replaced an outdated tile installation website with a faster, more visual local marketing platform. The latest results show website traffic and leads up 35%, while incoming inquiries became more relevant to the company’s target service area and preferred project types.
Before / Built / After
A clearer path from first visit to project inquiry
A site that shows the work and captures demand
MTS added clear service pages, project galleries, local search signals, direct calls to action, and LeadOps inquiry tracking.
35% growth in website traffic and leads in the latest results
The site drew more geographically relevant, better-fit inquiries, with qualified inquiries leading to booked projects.
The starting point
The Challenge
The tile installer needed a website that matched the quality of its craftsmanship. Its old site did not clearly explain its services or make completed projects easy to explore.
Homeowners also had too little guidance on whether the company served their area or handled their kind of project. The goal was to attract more local inquiries from people seeking the work the company wanted to book.
Project Highlights
What MTS Changed
High-performance website
Replaced the older site with a faster, cleaner experience built around what homeowners need to see.
Service-focused pages
Clarified the company’s bathroom, kitchen, fireplace, flooring, and custom tile work.
Local SEO structure
Connected services to the communities the company wanted to serve.
Project galleries and reviews
Put craftsmanship and customer proof where visitors could evaluate them quickly.
Clearer calls to action
Made it easier for local visitors to discuss a relevant project or submit an inquiry.
LeadOps tracking
Organized contact and project details for more consistent follow-up.
The result
35%Website traffic growth
in the latest results
35%Increase in website
leads and inquiries
Better-Fit Leads
More visibility. More inquiries. Better-fit work.
The latest results show growth in both reach and lead volume, alongside stronger alignment with the company’s local market and preferred projects.
in the latest results
leads and inquiries
Inquiries became more local and better aligned with the tile installation and renovation projects the company wanted. Qualified inquiries were leading to booked jobs.
See the project
View the Work
Explore the redesigned site and see how its service pages, visual proof, and inquiry paths come together.
Project services
Services Used
Client results vary. Results reflect this project’s website, service area, market, reporting period, search conditions, and lead activity.
Your next step
Build a Better Website and Lead System
MTS helps local businesses create faster, clearer websites and connect them to the systems needed to capture and manage leads.
Request a Website Review