High cost, too few qualified leads
Google Ads leads cost about $200 each and did not produce enough qualified inquiries.
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Paid Advertising Case Study
Finding a More Efficient Advertising Channel
Cost per Lead Fell From About $200 to $60
For an educational services company, MTS tested Meta Ads as an alternative to expensive paid search. Cost per lead fell by about 70%, and qualified lead volume roughly tripled on approximately half the prior advertising budget.
Before / Built / After
From costly search leads to a more efficient channel
A focused Meta Ads test
MTS refined the offer, messaging, audiences, and creative, then tracked cost and lead quality.
Lower cost, more qualified volume
Cost per lead reached about $60, while qualified lead volume roughly tripled.
The starting point
The Challenge
The educational services company was spending heavily on Google Ads without enough qualified inquiries to justify the cost. Its cost per lead was approximately $200.
MTS needed to test whether a different channel and clearer offer could generate more useful opportunities with a smaller budget.
Project Highlights
What MTS Changed
Meta Ads channel test
Introduced a focused alternative to paid search.
Clearer offer and messaging
Made the value proposition easier for prospective customers to understand.
Audience strategy
Targeted groups more likely to need the service.
Creative variations
Tested formats and messages to identify stronger responses.
Performance reporting
Measured cost per lead and qualified lead volume throughout the test.
The result$60Approximate cost per lead, down from about $200 ~70%Lower cost per lead ~3×Qualified lead volume on approximately half the prior advertising budget
Lower lead costs with more qualified opportunities
The Meta Ads test created a viable additional channel for the company’s lead generation.
See the project
View the Work
See the campaign creative and the offer-led approach used in the test.
Project services
Services Used
Client results vary. Results reflect this project’s scope, market, reporting period, and campaign conditions.
Your next step
Find a More Efficient Lead Channel
MTS helps businesses test stronger offers, targeted campaigns, and clearer measures of lead quality.
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