Our Team | Marketing & Tech Solutions

Founder

Kelley Nelson

CEO & Marketing Expert

Kelley Nelson is the founder and CEO of Marketing & Tech Solutions. She brings more than 15 years of experience across marketing strategy, digital campaigns, communications, lead generation, website design, and marketing technology. Kelley is the lead designer of MTS high-performance websites and designs the marketing, CRM, and automation systems that support them.

She has worked with B2B and B2C organizations across professional services, SaaS, healthcare, financial services, industrial markets, and consumer brands, helping businesses connect strategy, creative, technology, and execution into marketing that supports real business goals.

Kelley’s expertise includes:

Full-funnel marketing strategy and go-to-market planning
High-performance website design, UX, conversion optimization, and WordPress
Lead generation funnels, landing pages, and nurture campaigns
Email marketing, content strategy, and copywriting
B2B and B2C marketing strategy

Brand positioning, messaging, and customer journey development
SEO, paid search, social advertising, and retargeting
CRM, marketing automation, and pipeline design
Analytics, reporting, and campaign optimization
Leadership of designers, developers, marketers, and outside partners

What makes Kelley’s approach different is her ability to work at both the strategic and execution levels. She can help leadership define the right marketing direction, then work across websites, campaigns, content, CRM, automation, and analytics to make sure the pieces actually work together.

Her background also includes senior marketing leadership, corporate communications, editorial, events, creative direction, and managing significant marketing initiatives and budgets.

Kelley holds a master’s degree in English, a bachelor’s degree in English/Communication, and a minor in Marketing, along with certifications and advanced training in Google Analytics, Google Ads, SEO, and technical search strategy.

At MTS, Kelley focuses on understanding the business first: its goals, audience, sales process, and challenges. Then she builds the right combination of strategy, technology, and marketing around it. Her goal is simple: give business owners a trusted partner who can see the big picture, simplify what has become complicated, and help turn marketing into a system that supports growth.

Chief Technology Officer

Donald Nelson

Chief Technology Officer & Systems Architect

Donald Nelson is the Chief Technology Officer and lead systems architect at Marketing & Tech Solutions. He brings more than 15 years of experience across enterprise technology, systems architecture, data and analytics, automation, artificial intelligence, and business process engineering.

Donald specializes in designing technology as a connected system rather than a collection of individual tools. His work brings together applications, data, APIs, automation, reporting, AI, and governance so that technology supports how a business actually operates and can continue to scale as its needs change.

His background spans financial services, insurance, education, professional services, and other complex operating environments. Throughout his career, he has worked at the intersection of business and technology—translating operational problems, regulatory requirements, and business goals into system architecture, data structures, automation, technical requirements, and reusable technology capabilities.

Donald’s expertise includes:

Enterprise systems and solution architecture
Data architecture, integration, reporting, and analytics
AI strategy, generative AI, and enterprise AI platforms
Retrieval-Augmented Generation (RAG) and enterprise knowledge systems
AI product strategy, discovery, adoption, and platform development
Technology, data, and AI governance

Compliance-by-design and policy-driven system architecture
Workflow automation, APIs, CRM, and systems integration
Cloud platforms, Microsoft Power Platform, and connected business applications
High-performance website and digital platform architecture
Technology evaluation, solution design, and technical roadmapping

What distinguishes Donald’s approach is his ability to move between the business problem and the underlying technical architecture. He looks beyond the immediate request to understand where data originates, how systems interact, where work is duplicated, what should become reusable, where controls belong, and how the solution will operate after it is deployed.

That approach has shaped enterprise initiatives ranging from data warehouses and CRM platforms to automation programs, governance systems, and AI platforms. His recent work includes product ownership and architecture for enterprise generative AI capabilities, building AI discovery and adoption programs, designing RAG-based knowledge solutions, and embedding governance and compliance requirements directly into technology rather than relying solely on manual controls.

Donald has also led technology and automation initiatives producing multimillion-dollar operational impact and has helped scale enterprise AI adoption to approximately 900–1,200 users. His experience gives him a practical view of emerging technology: AI and automation are valuable when they solve a defined business problem, integrate cleanly with existing systems, and can be governed and measured.

Donald holds a Master of Science in Entrepreneurship and Technology and a Bachelor of Science in Economics from the University of South Florida.

At MTS, Donald leads the technology architecture behind the systems clients rely on—from high-performance websites and CRM platforms to data flows, APIs, automation, reporting, and AI-enabled capabilities. His focus is to remove unnecessary complexity, connect the right systems, and build technology that is reliable, maintainable, measurable, and capable of growing with the business.