Slow site, limited local proof
The old WordPress site made services, past work, and inspection requests harder to find.
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Roofing Website Case Study
Building a Stronger Local Lead System for a Roofing Company
More Than 30% Website Traffic Growth Within 90 Days
MTS replaced RG Roofing & Exteriors’ outdated site with clearer service and location pages, stronger project proof, and a more direct inquiry path. Website traffic grew more than 30% within 90 days, while inquiries became more geographically relevant.
Before / Built / After
From an outdated site to a clearer local lead path
A service-led website and lead system
MTS added service and location pages, project proof, clearer calls to action, and LeadOps tracking.
More reach and better-aligned inquiries
Website traffic rose more than 30% within 90 days; inquiries became more relevant to the service area.
The starting point
The Challenge
RG Roofing & Exteriors needed its website to better represent the company’s work and the areas it served. The older WordPress site was slow and did not make project examples, reviews, or inspection requests easy to explore.
The business also faced expensive lead sources and needed a clearer way to turn local search interest into relevant inquiries.
Project Highlights
What MTS Changed
High-performance website
Rebuilt the site for speed, clarity, and mobile use.
Service and location pages
Made roofing and exterior work easier to find in relevant areas.
Project proof and reviews
Brought completed work and customer feedback forward.
Inspection calls to action
Created clearer routes to request help.
LeadOps tracking
Organized inquiries for follow-up.
Local marketing support
Supported Google Business Profile and Meta campaigns.
The result30%+Website traffic growth within 90 days Better-Fit Inquiries Stronger Local Presence
More local visibility and stronger inquiry fit
The rebuilt site made roofing services and proof clearer to the customers RG Roofing & Exteriors wanted to reach.
Incoming requests became more geographically relevant and better aligned with the company’s services.
Service-area content, project examples, and reviews gave visitors clearer reasons to make contact.
See the project
View the Work
Explore the rebuilt roofing site, its service pages, and project proof.
Project services
Services Used
Client results vary. Results reflect this project’s scope, market, reporting period, and campaign conditions.
Your next step
Build a Stronger Local Lead Foundation
MTS helps contractors create clearer websites, build local visibility, and organize incoming opportunities.
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